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Future of online advertisement
A brief introduction to the new trend of online advertising.
The advertisement spending on Internet has already surpassed that on traditional TV commercials and we will see the gap become wider in the next 5 years [1].
And pandemic clearly has accelerated this transition.
Among all types of online advertisement, digital video advertising is the most promising, which can be partially proved by Youtube’s increasing revenue[2]. Usually, the device is mobile or desktop for typical video commercials, of which desktop is the dominating one, However, we can see Youtube connected TV is attracting more attention [3] since marketers are trying to reach a broader customer base through actionable connected TV (CTV).
Quote from StrikeSocial, online advertising and paid social campaigns company:
While not all video ads are made equal, marketers are continuously exploring the possibilities of Connected TV advertising as part of their marketing communication strategy. In the early years, marketers used this platform to broadcast their brand and broaden their reach outside mobile and desktop users. Through YouTube Advertising, brands are optimizing their customer buying journey by creating more actionable CTV advertising.
with more spending on online video advertisement as expected, I personally believe new types of commercials in the era of Metaverse will emerge, where people can have an immersive experience.
I also expect commercials to be more interactive and private.
reference:
